摘 要： Pick to: 網(wǎng)站推廣是網(wǎng)站優(yōu)化重要的環(huán)節(jié)之一，怎樣才能做好網(wǎng)站推廣呢？網(wǎng)站推廣需要注意的地方有哪些?接下來(lái)就跟著老漁哥小編一起探討下吧： Website promotion is one of the important link of website optimization, how to do website promotion? Website promotion need to pay attention to what? Then followed the old brother fishing under the small make up to discuss: 搜索引擎不能對(duì)圖片進(jìn)行識(shí)別，首頁(yè)做成flash，不僅不利于搜索引擎排名，不利于優(yōu)化，而且還影響網(wǎng)頁(yè)打開的速度，在用戶體驗(yàn)上是很不友好的。 Search engines can't identify images, made the flash homepage, go against search engine rankings, not only conducive to optimization, but also affect the speed of web page open, on the user experience is very unfriendly. 一、不要把導(dǎo)航做成圖片連接 A, don't make navigation a picture connection 因?yàn)樗阉饕媸且粋€(gè)很大的數(shù)據(jù)庫(kù)，而不是一個(gè)圖片庫(kù)，搜索引擎首頁(yè)搜索引擎到的是你的標(biāo)題，接著才通過(guò)你的導(dǎo)航系統(tǒng)搜索到你網(wǎng)站的其他內(nèi)頁(yè)，所以如果你的網(wǎng)站導(dǎo)航是文字連接，搜索引擎就很容易搜索到你其他的頁(yè)面，使網(wǎng)站的整體形象能夠完美展示，如果圖片連接則不能達(dá)到這個(gè)效果。如果你的欄目是“視頻服務(wù)器”、“視頻監(jiān)控方案”等欄目。為了美觀都把他們做成圖片，這樣對(duì)優(yōu)化是很不利的，因?yàn)樗阉饕娆F(xiàn)在還不能識(shí)別圖片和Flash。所以，導(dǎo)航一定還是要弄成文字的形式的。美觀的方面可以用css來(lái)實(shí)現(xiàn)。 Because the search engine is a very large database, rather than a photo gallery, search engine, search engine home page to your title, then search through your navigation system to the other inside pages of your site, so if your site navigation is text links, search engines can easily search for the rest of your pages, make the whole image of the site can perfect show, if the image link cannot achieve this effect. If your program is "video server" and "video monitoring scheme" and other columns. In order to beautiful and make them into a picture, so to optimize is bad, because the search engine now also does not recognize pictures and Flash. So, navigation must be or want to get into a form of words. Aesthetic aspects can be done with CSS. 二、首頁(yè)不能為了美觀而大量使用圖片 Second, the page cannot be used in order to beautiful, a lot of pictures 所有的搜索引擎都喜歡結(jié)構(gòu)清晰，而不喜歡把網(wǎng)站做成一張皮，讓搜索引擎分不清你的重點(diǎn)所在。所以，一個(gè)清晰地網(wǎng)站結(jié)構(gòu)和鏈接結(jié)構(gòu)對(duì)蜘蛛的爬取和收錄是很重要的。 All search engines like structure is clear, and don't like your site to make a piece of skin, make the key of the search engine can't tell you. So, a clear website structure and the link structure of spiders crawl and collected is very important. 三、不要去做搜索引擎首頁(yè)以后的廣告 Three, do not do search engine home page ads in the future 經(jīng)常瀏覽百度的人就會(huì)發(fā)現(xiàn)，遇到一些熱門的關(guān)鍵詞，如監(jiān)控廠家，高清網(wǎng)絡(luò)監(jiān)控等熱門關(guān)鍵詞，前四五頁(yè)就是推廣的。前三可以攔截80%的客戶和流量，第一頁(yè)可以攔截60%的客戶和流量，第二頁(yè)的點(diǎn)擊機(jī)會(huì)只有20%到30%，更不要說(shuō)第三第四頁(yè)了，一句話，沒(méi)效果、白扔錢、不見(jiàn)效果。 Often browse baidu can discover, encounter some popular keywords, such as monitoring, high-definition network monitoring and other popular keywords, is promoting the first four five pages. 80% in the first three can intercept and flow of customers, the first page and flow can block 60% of the customers, click on the second page of the opportunity is only 20% to 20%, not to mention the third page 4, in a word, no effect, waste of money, not see effect. 四、外鏈平臺(tái)的選擇及發(fā)布 Four, selection of outer chain platform and release 發(fā)布外鏈的作用是為了給網(wǎng)站導(dǎo)流、增加網(wǎng)站的曝光度。有些做推廣的人員為了圖完成任務(wù)、短期內(nèi)見(jiàn)效果，就一味的、大量的發(fā)布外鏈文章（在文章中添加目標(biāo)網(wǎng)站的URL鏈接和關(guān)鍵詞的堆砌）等，這樣反而會(huì)適得其反，嚴(yán)重的話會(huì)影響到網(wǎng)站的排名和權(quán)重等。所以，外鏈文章是一個(gè)長(zhǎng)期累積的過(guò)程，不要求快、求量，還是需要有個(gè)度。 Released outside the chain effect is to site training, increase website visibility. Do some promotion of staff in order to complete the task graph, the short-term effect, just blindly, a large number of articles published outside the chain (target website URL link is added in the article and the keyword stack), etc., so it will backfire, serious word will affect the site's ranking and weights, etc. So, outside the chain is a long-term process of accumulation, does not require fast, asks the quantity, still need to have a degree. 總 結(jié)： Total: 網(wǎng)站推廣需要注意的地方有哪些?以上四點(diǎn)就是我們?cè)诰W(wǎng)站推廣中常見(jiàn)的、需要注意的，當(dāng)然不僅僅是我所說(shuō)的以上幾點(diǎn)，網(wǎng)站推廣要注意的地方還有很多很多。 Website promotion need to pay attention to what? More than four points is common in our website promotion, it should be noted that, of course, is not just what I said above, there are a lot of a lot of website promotion should pay attention to the places.