1、符合客戶的行業(yè)屬性及企業(yè)特點(diǎn) 在客戶打開網(wǎng)頁的一瞬間,讓客戶直觀地感受到企業(yè)所要傳遞的理念及特征,如網(wǎng)頁色彩、圖片、布局等等。 2、符合用戶的瀏覽習(xí)慣 根據(jù)網(wǎng)頁內(nèi)容的重要性進(jìn)行排序,讓用戶用最少的眼球移動(dòng)和鼠標(biāo)移動(dòng),找到所需信息。 3、符合用戶的使用習(xí)慣 根據(jù)網(wǎng)頁用戶的使用習(xí)慣,將用戶最常使用的功能放置于醒目的位置,便利于用戶的查找及使用。 4、圖文搭配,重點(diǎn)突出 用戶對(duì)于圖片的認(rèn)知程度遠(yuǎn)高于對(duì)文字的認(rèn)知程度,適當(dāng)?shù)氖褂脠D片可以提高用戶的關(guān)注度。此外,確立頁面的視覺焦點(diǎn)也很重要,過多的干擾元素會(huì)讓用戶不知所措。 5、利于搜索引擎收錄頁面 減少Flash和大圖片的使用,多用文字及描述,以便于搜索引擎更容易收錄網(wǎng)站,讓用戶更容易找到所需內(nèi)容。 1, in line with the customer's industry attributes and the characteristics of the enterprise, the customer can intuitively feel the idea and characteristics of the enterprise, such as color, picture, layout and so on. 2, conform to the user's browsing habits, sort according to the importance of the content of the web page, so that users can find the required information with the least eye movement and mouse movement. 3, in accordance with the user's use habits, according to the usage habits of the web users, the most frequently used functions of the user are placed in a waking position, and it is convenient for the users to find and use them. 4, with the matching of graphic and text, it emphasizes that the cognition degree of the user is much higher than that of the text, and the appropriate use of the picture can improve the user's attention. In addition, it is also important to establish the visual focus of a page. Too many interference elements will make users feel at a loss. 5, conducive to the search engine included pages to reduce the use of Flash and large pictures, and more use of text and description, so that the search engine easier to include web sites, making users more easy to find the required content.