1，有將近93%的顧客在接受廣告或選擇和購買的時候，會首先考慮到網(wǎng)站的顏色和外觀。 1. Nearly 93 percent of customers will first consider the color and appearance of the site when accepting ads or choosing and buying. 　　這個調(diào)研的意味不僅僅是指網(wǎng)站裝修的要美觀好看，其實最主要的，還是顏色要大氣得體，要讓顧客覺的你這個是正品的，是品牌的，有實力的，有底蘊(yùn)的。 This means not only refers to the investigation of the site to decorate to beautiful good-looking, in fact the main, or color to the atmosphere, to make the customer feel you this is the real thing, is the brand, powerful, have inside information. 　　因為在網(wǎng)上，顧客普遍缺乏的是信任，所以我們在第一眼的時候瓦解了顧客的信任，那么對我們的營銷和推廣來說，就贏了第一步。 Because there is a widespread lack of trust on the Internet, we broke the trust of our customers at first sight, so we won the first step in our marketing and promotion. 　　2，有將近85%的顧客表示，在購買產(chǎn)品的時候，顏色是最主要的因素之一。 Nearly 85% of customers said color was one of the main factors when buying a product. 　　這塊兒在電商領(lǐng)域應(yīng)該是很常見的，很好理解的，因為很多顧客就是因為看產(chǎn)品顏色，覺的不錯，才下單購買的。這點 可以在很多賣服飾的產(chǎn)品評價里輕易看到，比如：實物比網(wǎng)站上顏色要深，實物沒網(wǎng)站上好看等等。產(chǎn)品拍的好不好看另說，最主要的還是產(chǎn)品顏色上的修飾以及與背景顏色搭配起來，帶給顧客的視覺體驗。 This block should be very common in the e-commerce field, and it is easy to understand, because many customers just buy the products because they see the color of the products and feel good. This can be easily seen in the product evaluation of many clothing items, such as: the object is more than the color of the website, the physical objects are not good-looking and so on. The product is good not to look good and say, the most important is the color of the product and the color matching with the background, the visual experience that brings to the customer.