1、對(duì)用戶需求、對(duì)手、行業(yè)關(guān)鍵詞、企業(yè)資源進(jìn)行全面分析。確定網(wǎng)站主要欄目、特色欄目。 1, keywords to user demand, competitors, industry, enterprise resources to conduct a comprehensive analysis. Determine the website column, the characteristic columns. 　　2、網(wǎng)站內(nèi)部基礎(chǔ)優(yōu)化要完善，最基本的幾點(diǎn)先要做好，例如：用nofollow將無(wú)關(guān)頁(yè)面排除、做好網(wǎng)站地圖以便搜索引擎充分收錄、控制文章頁(yè)內(nèi)鏈數(shù)量并提高相關(guān) 性;其次，如何使權(quán)重在網(wǎng)站內(nèi)部得到有效傳遞，并通過(guò)內(nèi)鏈合理運(yùn)用有力提升眾多大量長(zhǎng)尾詞單頁(yè)面排名能力，是結(jié)構(gòu)優(yōu)化的關(guān)鍵。 2, website optimization to improve the internal foundation, the most basic points should be first, for example, has nothing to do with nofollow page out make good site map to search engine, and included within the chain, control the article page number and improve the related; Second, how to transfer the weight inside the site effectively, and through the chain reasonable use powerful ascension many many long tail word single page ranking ability, is the key to structure optimization. 　　3、建設(shè)可讀的內(nèi)容策略，確保網(wǎng)站的鮮活。大型網(wǎng)站光靠自己編輯發(fā)布文章是遠(yuǎn)遠(yuǎn)不能達(dá)到行業(yè)話題廣泛覆蓋要求的，最好還有業(yè)內(nèi)專家貢獻(xiàn)高質(zhì)量?jī)?nèi)容，并能激勵(lì)用戶主動(dòng)貢獻(xiàn)長(zhǎng)尾內(nèi)容。問(wèn)答系統(tǒng)、 論壇系統(tǒng)、百科系統(tǒng)都是必不可少的。在頁(yè)面更新機(jī)制上，網(wǎng)站可調(diào)動(dòng)用戶積極性，促使網(wǎng)友留言和交流。優(yōu)質(zhì)的留言和評(píng)論是網(wǎng)站十分寶貴的內(nèi)容，在頁(yè)面功能上 要能對(duì)這些評(píng)論給予提前或突出顯示，以便于新訪客瀏覽。 3, construction readable content strategy, to ensure the site alive. Large sites on their editorial published article is far cannot meet the requirements of industry topic coverage, the best contribution high-quality content and the expert inside course of study, and can motivate active contribution to the long tail. Question answering system, BBS system, an system are indispensable. On the page to update mechanism, the website can arouse the enthusiasm of the user, and prompted the netizen message and communication. High-quality messages and comments are website very valuable content, need to be able to give the comments on page function or highlight in advance, so that new visitors to browse. 　　品牌的打造，網(wǎng)絡(luò)營(yíng)銷能夠?yàn)槠髽I(yè)帶來(lái)最大的好處莫過(guò)于，通過(guò)互聯(lián)網(wǎng)快速曝光企業(yè)品牌知名度了，現(xiàn)在中國(guó)制造面臨的最大問(wèn)題，就是沒(méi)有品牌，說(shuō)句實(shí)在的，國(guó)產(chǎn)的產(chǎn)品并不比國(guó)外的差，但是就是沒(méi)有品牌，所以這個(gè)在很大的程度上阻礙了企業(yè)的快速發(fā)展，但是通過(guò)線下去打造品牌，無(wú)疑所需要花費(fèi)的資金是非常龐大的，相信很多中小型企業(yè)是難以接受的，而互聯(lián)網(wǎng)就不同，在互聯(lián)網(wǎng)上曝光品牌就不用花費(fèi)昂貴的資金，完全可以采取低沉本高效率的營(yíng)銷方式，小米手機(jī)就是利用互聯(lián)網(wǎng)快速打造品牌的。 Brand building, network marketing can bring the biggest benefit for the enterprise, through the Internet quickly exposing corporate brand awareness, made in China, the biggest problem facing now is that there is no brand, to say the truth, domestic products are not inferior to abroad, but is that there is no brand, so that to a large extent hindered the rapid development of the enterprise, but by line down to build a brand, there is no doubt the cost of capital is very large, believes that many small and medium-sized enterprise is hard to accept, and, the Internet is different on the Internet brand is not expensive, completely can take the low efficient marketing methods, millet mobile phone is using the Internet to quickly build a brand.