第一、網(wǎng)頁布局與內(nèi)容的結(jié)合
First, the combination of web layout and content
網(wǎng)站制作過程中必須要考慮設(shè)計(jì)與內(nèi)容的結(jié)合，體現(xiàn)內(nèi)容的豐富含義。運(yùn)用對(duì)比與調(diào)和、對(duì)稱與平衡、節(jié)奏與韻律以及留白等手段，通過空間、文字、圖形之間的相互關(guān)系建立整體的均衡狀態(tài)，產(chǎn)生和諧的美感。浩威工作室的一位資深設(shè)計(jì)師說：對(duì)稱性原則在頁面設(shè)計(jì)中，它的均衡有時(shí)會(huì)使頁面顯得呆板，但如果加入一些富有動(dòng)感的文字、圖案，或采用夸張的手法來表現(xiàn)內(nèi)容往往會(huì)達(dá)到比較好的效果。圖片與文字相結(jié)合，更能體現(xiàn)網(wǎng)站的美觀。
In the process of website production, we must consider the combination of design and content, and reflect the rich meaning of content. By means of contrast and harmony, symmetry and balance, rhythm and rhythm, and whiten and other means, the whole equilibrium state is established through the relationship between space, text and figure, so as to produce a harmonious beauty. One of the senior designers of the studio, said: symmetry principle in page design, its balance sometimes makes the page looks dull, but if you add a few dynamic words, patterns, or exaggerated techniques to show the content often achieve better results. The combination of picture and text can better reflect the beauty of the website.
第二、網(wǎng)站的設(shè)計(jì)
Second. The design of the website
一個(gè)網(wǎng)站首先需要設(shè)計(jì)出來之后才能開始制作，網(wǎng)頁設(shè)計(jì)要講究編排和布局，版式設(shè)計(jì)通過文字圖形的空間組合，表達(dá)出和諧與美。一個(gè)優(yōu)秀的網(wǎng)頁設(shè)計(jì)者也應(yīng)該知道哪一段文字圖形該落于何處，才能使整個(gè)網(wǎng)頁生輝。尤其是我們?cè)诶镁W(wǎng)頁效果體現(xiàn)在線營銷的意圖時(shí)，更要注意為了達(dá)到最好的視覺表現(xiàn)效果，而且要講究整體布局的合理性，比如一家企業(yè)，它需要展示自己的產(chǎn)品，所提供產(chǎn)品的名稱、型號(hào)、價(jià)格、功能介紹等應(yīng)怎樣編排才能使瀏覽者有一個(gè)流暢的視覺體驗(yàn)，從而方便他對(duì)產(chǎn)品的了解，促成最后的購買。
A web site first needs to be designed to start the production, web design should pay attention to the layout and layout, layout design through the space combination of text graphics, the expression of harmony and beauty. An excellent webpage designer should also know where the text and graphics should fall, so that the whole web page can be brightened. Especially when we use the web effect to show the intention of online marketing, we should pay more attention to the best visual performance, and we should pay attention to the rationality of the overall layout, such as an enterprise, which needs to show its own products, and how to arrange the name, model, price and function introduction of the products. It enables the viewer to have a smooth visual experience, thereby facilitating his understanding of the product and facilitating the final purchase.
第三、網(wǎng)頁設(shè)計(jì)中色彩的搭配
Third. Collocation in the design of web pages
要想做出一個(gè)美觀、大氣的網(wǎng)站，那么在網(wǎng)頁設(shè)計(jì)中，根據(jù)和諧、均衡和重點(diǎn)突出的原則，將不同的色彩進(jìn)行組合、搭配，這樣才能設(shè)計(jì)出一個(gè)美麗的頁面。根據(jù)色彩對(duì)人們心理的影響，合理地組合運(yùn)用，不同行業(yè)所采取的主色也是不同的，主色的選擇也是有講究的。另要注意的是網(wǎng)頁的顏色應(yīng)用雖沒有限制，但不能毫無節(jié)制地運(yùn)用多種顏色，一般情況下，先根據(jù)總體風(fēng)格的要求定出一至二種主色調(diào)，然后再搭配其他的顏色來進(jìn)行輔助。還有一個(gè)問題需要注意的是：由于國家和種族、宗教和信仰的不同，以及生活的地理位置、文化修養(yǎng)的差異等，不同的人群對(duì)色彩的喜惡程度有著很大的差異，所以選擇主色的時(shí)候要稍微謹(jǐn)慎一點(diǎn)。
In order to make a beautiful and atmospheric web site, in the design of the web, according to the principle of harmony, balance and emphasis, different colors will be combined and collocated so that a beautiful page can be designed. According to the influence of color on people's psychology, the main colors adopted by different industries are different. It is also important to note that the color application of the web is not limited, but can not be unrestrained to use a variety of colors. In general, first or two kinds of main colors are set in accordance with the requirements of the overall style, and then the other colors are used to assist. There is another question to be noted: because of the difference between country and race, religion and belief, as well as the geographical location of life, differences of cultural culture, and so on, different crowds have a great difference in the degree of color, so it is a little prudent to choose the main color.
